About Us
Playful About Design
Serious About Impact
Kareracter® is a design studio dedicated to helping mission-driven brands expand their impact and deepen their connection with the communities they serve. As a vibrant, color-loving studio, we build better brands through bold design and purposeful storytelling. Founded in 2015 by award-winning lettering artist and thought-leader Karen Spears, Kareracter®, is driven by the belief that every brand has a distinct personality, much like a handwritten signature.
Featured Clients
Our Founder
Karen Spears
Karen turned her love for handwriting and creativity into a studio that builds brands where strategy meets imagination, business meets play, and optimism fuels what’s possible.
Our secret sauce is culture and collaboration. We believe the strongest brands are built in community—with bold thinkers, innovative creators, visionary leaders, and trailblazing changemakers who dare to create impact with intention.
We dream of a world where creativity knows no bounds. Alongside ambitious partners, we design standout brands and meaningful experiences that support growth, spark connection, and shape the future.
We’re not just building brands for today; we’re co-creating the trusted, transformative brands of tomorrow.