Creating a strong brand for your business can be confusing and overwhelming, especially if you’re just winging it.

But even so, traditional branding education is highly inaccessible and time-consuming. It can also be somewhat outdated, stagnant, and too in-the-box, which is definitely not your style. Let’s be real: awesome branding takes time, resources, and effort - there’s no way around it.

Unlock the portal to strong, unique brand design through powerful, educated mind-mapping.

Mind-mapping is a robust process that gives you the tools to turn your creativity into a brand that is unique to you and your dream. At Kareracter, we’re all about taking that intangible feeling of creative flow and translating it into an awesome brand. It’s our own tried and true process that we’ve implemented over the years to help us build amazing, authentic brands for our clients. Now, we’re empowering you to harness that creative spark of yours and spin it into awesome branding for your business.

In this 6-week intensive program, you’ll move through 6 modules, each designed to get you one step closer to building your signature brand.

We’ll host once-a-week topical live mind-mapping sessions where you’ll participate in exercises designed to help you grasp the module, leverage what you’ve learned, and implement it in a practical way. Throughout these sessions, you’ll unpack the fundamentals of building a signature brand from the inside out. Karen will guide you through each module using exercises that will build your branding knowledge and empower you to explore your own creative direction.

Here’s what you’ll need

• No previous branding knowledge or experience

• An open mind to explore and develop your business ideas

• A willingness to engage in a cohort setting that celebrates creativity

• An exciting outlook on building a signature brand unique to your personality

• A commitment to yourself in the infancy of developing your brand

Here’s what you’ll learn

• Your core values and brand statement

• Your ideal customer/client

• Your unique selling proposition

• Your brand’s market positioning

• How to price your service or product offerings

• Calculate your Brand’s Personality

• How to create a mood board

Here’s what you’ll GET

• 6 modules spread out over 6 weeks

• Weekly interactive 90-minute group mind-mapping sessions

• Curated presentations designed to maximize your learning experience

• Dedicated Q and A time to expand on topics as needed

• Bi-weekly personalized 1-on-1 office hours with your expert instructor

• Guest speaker to bring a fresh perspective

Meet your instructor

Karen Spears

Karen has a unique perspective for a brand design that works hand-in-hand with business. Karen has had the privilege of working for Google & Leo Burnett and served as a programming advisor for the Obama Foundation. In 2018, she was named Emerging Designer by the Professional Association of Design in Chicago, IL. She was recently dubbed Rising Star by Soho House.

Above all, Kareracter takes a human-centric approach to work with clients. With a unique mind-mapping process designed to help clients develop a beautiful, yet functional visual identity, Kareracter aims to educate beyond its services. 

Kareracter is on a mission to teach the everyday dreamer to organize their ideas, build a signature brand, and develop their business through personalized mind-mapping sessions.