Chicago Foundation for Women champions women, girls, and gender-expansive people as catalysts for change—advancing equity, amplifying voices, and strengthening communities for all.

For its 40th anniversary, Kareracter® developed a celebratory sub-brand that treated the milestone as more than a mark on the calendar; it became a rallying point—anchored by the call to action, Unite. Uplift. Unleash, we shaped an identity that feels as bold and future-facing as the movement it represents.

We approached the anniversary as a personality—approachable yet assured, archival yet energetic—grounded in CFW’s authority while alive with momentum. Through a distinctive anniversary logo, a vibrant color story, and a clear messaging framework, we translated four decades of impact into a flexible system designed to honor the legacy and energize the next chapter.