How to be a HOT brand 🥵✨

Let’s imagine for a moment. 

*Cues Meg The Stallion Hot Girl*

You’ve finally created the design aesthetic for your brand. The logo has a unique signature look and the color pallet is screaming value, expression, appeal-- it’s *chef kisses* perfect. You can envision the success of your newfound creation and BOOM, you’re ready to launch your business!

 *Record scratch* Wait. Let’s. Stop. Right. Here.

We understand how in a world filled with an array of brands, having a distinctive logo attached to its identity has been idolized as the selling factor. If you don’t have a trademark, do you really have a brand? Well, no BUT there are other elements that matter too.  

For example, when Nike manufactures their products, the company’s mission is to inspire every customer to feel victorious, hence its notable swoosh imprint. 

 While their logo visually represents the company, it’s not the only characteristic that exemplifies it. Their design is just the icing on the cake while their true identity encompasses brand personality, brand proposition, brand image, and more.

 When missing certain branding features, it can be difficult to elevate your brand and to thrive in an innovative industry. That’s why we‘ve formulated marketing strategies for you to adhere to when mapping out the intentions of your company.

 Here Are Five Essential Elements You Need To For Your Brand:

 1. Know Your Brand Identity. 

Just like your identity is what makes you, your brand encompasses the same approach. What message your brand conveys, what your brand stands for, what makes your brand stand out amongst competitors, and what you want consumers to sense when they interact with your brand for the first time are all questions that speak to your brand’s personality. Understanding these specific branding fundamentals is the groundwork in the preparation phase.

2.   Know Your Ideal Customers.

Knowing what people to reach and how to reach them is vital in the success of a start-up company. Having a target audience for your brand can provide clarity on the customers you serve, and it can have an affirmative impact on your services. 

3.   Know Your Brand Positioning.

 Executing a brand position for your business will lead to real business results, but that begins with knowing your target audience. Simply put, your position should include a holistic picture of how you’d like your brand to be perceived by customers.

 This element answers who, what, why, and how of your brand’s identity. Similar to the first step, but it requires a bit more intentionality to decipher.

4.   Know Your Unique Selling Proposition.

 Now, it’s time to strategize how your services will stand out amongst your competitors. 

In this step, competitive research becomes a valuable tool to put to usage. Analyzing your competition is a key factor in any good marketing scheme. So, what is it exactly? 

Competitive research is when you identify your competition in the field relative to your own product or service and examine their tactics to determine their strengths and weaknesses. By doing this evaluation, you can establish methods to market to your consumers to be a step ahead.

5.   Know Your Brand Personality.

Brand personality is just what it says. It is all of the distinct characteristics that make your brand YOUR brand, just like what makes YOU, you. 

Now, it’s time to go create that magic!

For an extensive marketing guide to unlock your brand’s potential, Kareracter Academy offers the mind-mapping solutions that will crack the code for you. In this six-week development program, each course will take a deep dive into branding basics and educate you on how to create leading solutions based on your brand’s needs.

 Sign up today as we work with you step-by-step to pour out your visualizations and help you craft a prosperous brand that speaks for you.