The Poetry Foundation advances poetry's presence in culture, deepening its reach and ensuring its relevance across generations. For six years, Kareracter® has served as a creative partner in that mission; evolving alongside the organization through annual reports, social marketing campaigns for POETRY magazine, out-of-home street banners, the 110th anniversary campaign, National Poetry Month activations, and video marketing. Each project built on the trust and shared language of the one before.

Whether distilling an anniversary milestone into a campaign that honored legacy while feeling urgently present, or translating the energy of Poetry magazine into scroll-stopping social content, we designed with intention. For Kareracter®, this partnership represents a rare, long-term creative dialogue where art serves art, and every brief is an invitation to honor the power of words through the power of design.