Brand Identity, Creative Direction, Strategy 

CLIENT

Therapy for
Black Girls

Therapy for Black Girls amplifies mental health access and culturally resonant care—building spaces where Black women and girls feel seen, supported, and empowered to thrive.

Within that mission, the Kareracter® Club functions as a creative companion: an on-demand, members-only team that translates vision into momentum across every channel. Since 2018, our partnership has evolved from campaign support to a fully integrated brand engine—expanding reach while preserving a clear, cohesive identity.

We approached the relationship as a living brand system—approachable yet assured, culturally rooted yet future-facing—grounded in TFBG’s authority and energized for growth. Working in tight cycles of strategy, concept, and craft, we aligned content, campaigns, and experiences so the brand reads unmistakably TFBG, wherever it shows up.

Through ongoing art direction, campaign toolkits, and digital assets, we turned initiatives into signature moments: Sisterhood Heals book tour and community activations, Holding Space programming (including the Holding Space Foundation), YouTube IQ Creator Program content, Healing in Real Time, and Generations of Sisterhood. The result is a flexible, modern system that scales—keeping visual cohesion high, execution swift, and impact measurable as the brand enters its next chapter.