Brand Identity, Creative Direction, Strategy 

CLIENT

Therapy for
Black Girls

Therapy for Black Girls amplifies mental health access and culturally resonant care—building spaces where Black women and girls feel seen, supported, and empowered to thrive.

Within that mission, the Kareracter® Club functions as a creative companion: an on-demand, members-only team that translates vision into momentum across every channel. Since 2018, our partnership has evolved from campaign support to a fully integrated brand engine—expanding reach while preserving a clear, cohesive identity.

We approached the relationship as a living brand system—approachable yet assured, culturally rooted yet future-facing—grounded in TFBG’s authority and energized for growth. Working in tight cycles of strategy, concept, and craft, we aligned content, campaigns, and experiences so the brand reads unmistakably TFBG, wherever it shows up.

Through ongoing art direction, campaign toolkits, and digital assets, we turned initiatives into signature moments: Sisterhood Heals book tour and community activations, Holding Space programming (including the Holding Space Foundation), YouTube IQ Creator Program content, Healing in Real Time, and Generations of Sisterhood. The result is a flexible, modern system that scales—keeping visual cohesion high, execution swift, and impact measurable as the brand enters its next chapter.

DELIVERABLES

Brand Identity Design

Creative Direction

Testimonials

  • I have had the privilege and honor of working alongside Karen on numerous professional as well as personal projects and can unequivocally say that Karen is consistently the fabric, stitching, and glue connecting ideas & inspiration to a fully actualized creative vision. In our time working together at Therapy for Black Girls, Karen succinctly and proficiently married her love for creativity and design with her excellence as a project manager and strategic executor. As a team member, Karen inspires her colleagues to dream beyond the status quo while also pushing the team towards strengthening workflows, streamlining processes, and identifying opportunities to enhance cross-departmental collaboration. Karen's eye for and approach to design is unlike anything I've ever come across in the traditional graphic designer or creative director. Whereas many follow quick and fast trends, replicating what's already been done, Karen brings a freshness to her design approach that showcases how art is integrated into the very essence of her day-to-day life. In our ever-evolving digital world where real human impact has become secondary to the optimism of human-powered tech, Karen is the multifaceted creative who is incomparable, irreplaceable, and an invaluable asset to any organization seeking longevity as a well-defined brand.

    Ashley Cherry
    Chief Operating Officer, Therapy for Black Girls

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